Accurate supply chain forecasting is a huge challenge for the cruise industry. Because ships are deployed worldwide, items can have different specifications and pack sizes. Consumption patterns depend on guest profiles, seasonal items, substitutions, and menu cycles. Vendor performance, freight and currency exchange rates need to be considered. The overall CO2 impact, waste reduction and fair trade are additional factors. To aid cruise companies in this complex decision-making process, more accurate forecasts are needed.
By using AI, Big Data Analysis and Deep Learning methods, MarineXchange will take marine Supply Chain Management to a whole new level. Latest technologies, like cloud computing, will be used. The new functionality will raise contract management, order fulfillment, and vendor collaboration to a new level, by allowing more precise forecasting for the office and ships. Accurate forecasts will result in lower operating expenses and promote a positive environmental impact.
The new AI forecasting module will be fully integrated with the MarineXchange enterprise supply chain software and e-commerce portal.
The Austrian government considers this project highly innovative and with great potential and supports it with a generous grant.
MarineXchange offers the only enterprise software platform for the cruise industry. It provides a complete portfolio of powerful tools to better manage cruise-ship operations at the office and onboard ships. This includes the management of all pre-cruise and onboard sales and the largest offering of mobile applications specifically designed for the cruise industry. Through interfaces, MXP data flows to other systems like the company website, reservations, financial systems, or data warehouses. MXP provides a “best practices” approach and is fully GDPR and SOX compliant. It allows cruise lines to manage all guest and crew data in real time with best-in-class software in a fully integrated environment. Automatic data distribution between the ships and the office provides an unprecedented degree of insight. MarineXchange MXP software is used by over 30 ocean, river and expeditions cruise lines on more than 300 installations.